Question 4: The importance of digital technology:

Question 5: The importance of digital technology.

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Question 3: The importance of Audience Research:

Question 2: Importance of Audience Research. on Prezi

Question 3: Questions for focus group:

About the film...

1. What did you think of our film on a whole? Did it meet expectations? Was it successful and why?2. Did you understand the storyline?

3. Was the Alice in Wonderland aspect present throughout the film?

4. Was a comedy genre obvious in our film? And how?

5. Do you think the audio suited the film and it's genre? Why?

6. Did you empathise towards Mr. White at particular times?

7. Did you feel that the film suited you as an audience? Why?

8. Are there any improvements that you would make if you were to create this film yourself? Is so, state them.

9. Would you pay to watch our film?

10. If our film came free as an extra on a DVD would you watch it?

About the poster...

1. Do you find our poster eye catching? Why?

2. Would you stop and read our poster?

3. Does our poster make you want to watch our film? Why?

4. Does our poster reflect our Genre?

5. Does our poster relate to our film effectively? Why?

6. Are the images contained on our poster relevant to our film? Why?

About the review...

1. Flicking through a magazine, would our review be eye catching? Why?

2. Would you want to read it? Why?

3. Is the information available relevant to our film? Why?

4. Is there enough information about our film?

5. Are the font styles and colours effective in our review?

6. Do you feel that the images on our review are relevant to our film?

7. Would you watch our film after reading the review?

8. Are there any changes you would make to our review if you were to do it yourself?

Question 2: How effective is the combination of your main product and ancillary texts?

Here is an audio soundtrack of our answer, if it's unclear, what we said is underneath.

Question 2. by RMCOOK


Film poster:

Our poster reflects the genre of our film brilliantly. The main image on the poster is Mr. White chasing after a bus, which sums up the film in one image. It makes the film look interesting and the colours used draw attention to the poster as the bright white contrasts massively to the black and grey background.

We used the tag line 'don't be late' as it reflects the general idea of the short film. We selected the main characters' main aspect of his personality and then interpreted this into our poster. The picture also supports this line as the image reflects the idea of being late.

The information about the film is fairly limited, but this was done on purpose as we did not want to reveal too much about the film and wanted to keep our audience wondering. It's this wonderment that we hope will make people want to see our film to reveal what it's about.

As we used fairly comical and child-like fonts, we hope that with our audience research we have targeted our main audience of 16-21 year olds. The comical image should appeal to them more than say 30-40 year olds.

Unfortunately I don't think that we have captured much emotion in our poster, as it is a comedy I don't think emotion was needed to be captured. The comical effect was more essential to fit in with genre of the film. Too much emotion would lead our audience to believe that our film is different to what it's actually about, therefore portraying the wrong effect.

In making a film poster, a film's marketing team have to consider many different things. Tell me how you considered the following:

Who is your target audience?

Our target audience are generally a younger audience, our market research proved that the younger generation would prefer a comical short film than a serious one. As I've said above, we used comical childish fonts to attract the attention of the younger audience.

How would you say your poster stands our in a crowded environment?

The black and white idea may seem a bad one in drawing attention, but I feel that because it is slightly different to any other poster that it will draw attention that way. The white text contrasts with the black and grey background and appears very bright. This is what will cause our audience to glance at it and read it without even thinking about it.

Most posters are only seen/looked at for about 3 seconds. How does your posters A) make the viewer look for longer and B) give an impression of the film in such a short time?

I don't actually think that our poster will make our audience look at it for more than three seconds, but this is thought out. Because we made our poster is very minimalistic, we have allowed our audience to look for less then 3 seconds but still take in every piece of information. The snappy text and comical image will be imprinted on our audiences' brain very quickly, meaning they don't have to look at it for ages to understand what our film is about.

Magazine Review:

What type of magazine were you producing the review for?

We were producing our review for a younger film-based magazine such as 'Empire'. This allows us to selectively target our audience as they will be the ones reading the magazine, and will therefore be interested in the review.

Why is a magazine review useful for film producers?

Magazine reviews are very important for film producers as it allows an accurate opinion from a professional. This means that when your audience read it, they won't be biased to see it or not see it. Obviously it's important that these reviews are positive otherwise nobody would watch the film but that clearly depends on the quality of the film. A review is a great way to advertise the film, as your audience will read the review and then decide on that whether they want to watch it.

How did you incorporate recognisable images from the film in the article?

As time, and the idea of being late is a very important aspect of our film, we incorporated the image of a pocket watch onto our review. A pocket watch is also a main prop of the White Rabbit in Alice in Wonderland, who is what we based our main character in our own film on. We have interlinked the original White Rabbit and our own character to make sure our audience understand our ideas. Although the image isn't massively exciting, it's important within both our film and our ideas.

What other techniques did you use to encourage the reader to watch the film?

We used an interview with the main character of the film in our review. We did this because it seems more personal, and allows the audience and the actor to be on the same level as each other. By making them equals, we have almost included them in our film, and this personal feeling is one that we hope will benefit us by making people want to watch our film, and feel as if they know secrets about the actor, as if they may have spoke to the in person.

As part of our research and planning we explored the Internet for guides to making a short film. We then selected our top 10 rules. Below are the rules and video clips / explanations as to how we used the tips to help us to make a successful short. There are also examples and references to short films we researched that follow similar rules.

1.Get an idea for a movie or short film that you want to make. Write down your ideas or think about them.

2. Write a script for your short film with all of your ideas in it. Also, go over your script multiple times, remember, writing is rewriting

3. Get together a crew and a cast that is willing to do everything it takes to make your project a success.

4. Get your items together in to get ready for shooting. Make sure you have everything you need such as a work light and a digital sound recorder. Tripods also work really well, but they are not required to have a successful film, just recommended.

5. Shoot your film. Be sure that you have a camera operator and a director. Also prepare your settings before you shoot. Test out the camera to make sure its working. Also, make sure the actors are aware of what they are doing.

6.After you shoot your footage, get ready for a long editing process on your laptop or computer. Take your firewire cable and put one end of it into your camera and the other end into the computer or laptop import (usually in the back of computers or side of laptops). However, most computers don't have firewire cables, but laptops for the most often do.

7. Rewind your camera to the start of your footage, then capture the footage on an editing system.

8. Import the digital sound on your computer by its USB, (almost of digital sound recorders have one). When editing, match up the sound with the action. Watch and listen to the clapstick or clapping to do this. Then simply edit the clapstick and clapsound out and keep your footage.

9. Continue to edit you movie while placing it in order. Then, edit your movie again adding new ideas having creative colours doing whatever your creative mind desires. You can even add your own favorite songs to you film.

10. Save your film on you computer, make a DVD or upload it onto the internet. You can even save it onto you camera tape. Then there you have it, your own complete short film or maybe even a feature length movie.

Information found at:
How to Make The Best Short Film | eHow.com http://www.ehow.com/how_2324754_best-short-film.html#ixzz1Gf8It3tl

(Insert scene with bus)

We focused on visuals and audio over dialogue, selecting cinematic locations to help suggest genre, theme and to entice the audience. This clip shows the main character during one of his unfortunate events, he was meant to be meeting his friend Alice but has missed the bus and is chasing it in an attempt to get the drivers attention.

http://www.virginmediashorts.co.uk/films/entry/345289/sign-language

The above short film is called 'sign language' and is a massive influence on our film.

This short film called 'Sign Language won the short film award this year.

I like the general storyline throughout this short film, and the positive attitude of 'Ben'.
The twist in the story at the end is clever, and the music and mise en scene makes the audience feel empathy towards 'Ben'.
Our story line is quite similar in the way that Mr.White expects to be dissapointed but has a nice surprise at the end, and empathy is created when Mr. White is sad, making our audience share the relief that his friends have forgiven him.

White Rabbit from Joonas Nissi on Vimeo.

This is another take on the idea of using the white rabbit in a short film or animation. Although ours isn't literally the white rabbit, we have used similar ideas, keeping the theme of clocks and being late. I like the music and the way the animation is almost sketchy.

Follow the white rabbit from ANOUK MARTY on Vimeo.

I've also found this short film which I really like, I wish I'd found it earlier to we could use the idea aswell as I think it's really effective.

Question 1. Nick Lacey's scheme of genre:

This table demonstrates how we used Nick Lacey’s scheme of genre (From Understanding Narrative & Genre, N Lacey 2001) to help us to make a suitable film that was also able to challenge expectations.

Our final review:

We decided to stay with our original design for the review. Keeping with the same 3 colours in both our review and our poster so the theme is kept throughout.

Our final poster:

New name:

We've decided to change the title of our short film to 'Late again!' This still keeps the theme of the White rabbit being late, and hints of Alice in wonderland are present in the film if you are looking for them, but we haven't been able to get the correct props we've wanted, and decided to tone down the Alice in Wonderland theme.

Story board:

Moo

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Slide show from our pitch:

Media workkkk

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Another poster design:

This is another rough idea for poster, this one is hand drawn.

Filming update:

Due to personal issues, we aren't as far along as we had first hoped in the filming of our film. By this point we had hoped to have nearly finished and be beginning the editing. Unfortunately, we've not been able to meet as much as we've wanted with work and travel being an issue.

Another thing is that our actors have all decided to drop out, which means the footage we have already done is completely useless. We're struggling to find willing replacements, as they have to travel an hour away to film, so it's proving difficult. Fingers crossed it all works out.

Compatiblity disaster:

We started filming on a camera that isn't compatible with the computers we use at college, this means that the scenes we have done will have to be redone on one of the college cameras. This can't be helped though, and we might be able to film the actual footage and upload it on to our blogs. These scenes aren't final scenes, as some camera alterations need doing and some costume changes.

Review research:

This is a review for the film 'Cruel Intentions'. The five star bar allows the reader to judge the film almost instantaneously without having to read all the text, and therefore is a good thing to have in a review.



Above is a review for the new film 'The Kings Speech'. I'm wouldn't base my review on this one, as I found it on the guardian website. As the guardian is a broadsheet newspaper, the layout is more formal, and the text is quite daunting. I'm going to keep my text short and sweet, allowing my audience to skim read and not feel intimidated by the vast amounts.

Possible Poster:

I like the tea-stained effect on the background of the poster, and the script like font fits well with the alice in wonderland theme. I also love the pocket watch, the White Rabbit is known for having a pocket watch, and I'd love to include this in our poster. This isn't the final poster, as it needs to include reviews, actors and other features, but it's a start.

Possible Review:

Film review ideas:

We've still decided to keep the red and black theme for the font, and using photoshop I like the effects that we've created. We've tried to make the background look messy and un-organised to reflect the content of the film.

What the review contains:
It will begin with a small basic explanation of what the film is about, highlighting the positive points and the storyline, selling the film and making people want to watch it.

We've also decided to include an interview with the main actor. If this was in a magazine, people would enjoy an insight view from behind the scenes, adding words like 'exclusive' make the review appear secret and special and entice people to read it.

Poster Progress:

Our poster will contain several aspects of the film, as time is one of the main aspects, I feel that it would be essential to contain this on the poster, with images of clocks or stopwatches or pocketwatches.
Ruby has drawn up a basic design for our poster, which I will put up later, but without having any photos of the actors it's proving difficult.
We're keeping the theme of black and red for the texts both the poster and the review. Keeping a theme will ensure a strong link throughout.

Start of our filming:

We've planned out ideas for our film, including: shots and scenes and actors. Now's the time to put everything together and start filming.

With looking for props in charity shops is a constant hassle but we're continuing to search for our perfect costumes.

As there are only 2 members of our team, it has made the work load heavier. With a lot of setbacks such as living an hour a way from each other, and various other problems, we're setting our sights on getting our film done within a week.

We've decided that our film's going to be a silent film, with music over the top. We aren't sure of the song, but we need it to fit the theme of being late, maybe an instrumental.